Roxette
Editorial

Coming soon: The first single – an analysis


PREVIEW – A brand new single is coming!


As previously reported when The Daily Roxette broke the news in our exclusive interview with Per Gessle in February, Roxette will be releasing the very first single from their forthcoming album in April 2015.

Since that scoop, recent updates from Per in the international press suggests that the single could now be released in May… regardless, what we do know is that it’s a case of any day/week now – so as the anticipation builds – what can we expect?

Firstly, in terms of a debut single launch, this is somewhat of an unusual approach. Traditionally, with less than a month to go we would normally have a title of the single and/or the album, but this time, things are very different – in fact, once the single is released, fans will have to wait approximately six months until October/November until the brand new album is available. Statistically, this is the longest wait between the first single and album release in Roxette’s thirty year history and the longest gap since 1986’s “Neverending Love” was released in July before the debut album Pearls of Passion was made available in late October.

2015 new album recordingSomething else we do know about the new Roxette material is that in a response to Marie’s current condition, Per confirmed to TDR that this time around, the album will be comprised of songs that suit the Roxette situation of “today”. This means more duets with Marie and Per sharing vocal duties and there will be more smaller, “simpler songs”; avoiding the more intricate, story telling or “bigger” style songs.

So what does that all actually mean for the fans and the sound? Well, unlike the traditional song writing approach for Charm School and Travelling, this time around, Per has employed a new, customized method of song writing to cater to the Marie of 2015 – this sounds like a winning move! Per gets to play to Marie’s current strengths and maximizes what she can offer now rather than trying to re-create the approach used in 1992. It’s not 1992 anymore – things are different today, the band has acknowledged that and hopefully this awareness and acceptance will result in, not just an easier recording process for the guys, but hopefully some even more exciting new Roxette songs!

So in terms of the sound, what do we all think? Up-tempo? Ballad? Electronic? Guitars?

There’s always a lot of pressure on a first single. It’s an opportunity for an artist to launch their first firing shot – a chance to make a statement! It’s also the fans’ first glimpse of what to expect in terms of the album, therefore setting up the expectation of what’s to come. Of course, it’s not always the case that the first single proves to be the most successful from the album. For example, when you think of Michael Jackson’s record breaking LP Thriller, most people think of “Billie Jean” or “Beat It”, but few remember that the actual first single showcasing the album was “The Girl is Mine”, the sappy duet with Paul McCartney.

And in Roxette’s case, for instance in 1988, depending on where you lived in the world, the first single from Look Sharp! was “Chances” or “Dressed for Success” – “The Look” was actually the third single domestically! So here’s a quick Roxette re-cap of the history of the first singles released from their Studio Albums.

The First Single Honor Roll*

1986 – Neverending Love

1988 – Dressed For Success

1991 – Joyride

1992 – How Do You Do!

1994 – Sleeping In My Car

1999 – Wish I Could Fly

2001 – The Centre of the Heart (Is a Suburb to the Brain)

2011 – She’s Got Nothing On (But the Radio)

2012 – It’s Possible

2015 – TBA

*Indicates Studio Album releases only. Does not refer to compilations. 

When studying the above list, the obvious trend that becomes apparent is that Roxette tend to favour an “up-tempo” song as the first single. Aside from 1999’s Have A Nice Day album which was represented by the smooth, sophisticated ballad “Wish I Could Fly” – all other first single releases are loud, up-tempo pop songs.

Even the two most recent albums of Charm School and Travelling favored an “up-tempo” lead approach with the songs “She’s Got Nothing On” and “It’s Possible” – so can we expect the same this time around? We wait and see. Regardless, with a six month gap between the first single and the album, hopefully this new song will do the job of satisfying the fans’ hunger for new material!

Oh and here’s one final thought. Could this single be the elusive David Guetta project that Per never seems to want to speak about? In a recent German TV interview, Per mentioned working with new producers for the new album – thus far we’ve only seen evidence of the usual suspects; Clarence and Christoffer… so who are these new producers? Could this single be the Guetta project? Who knows!

In the meantime, let the excitement and build up begin. Join the conversation below and share your thoughts and expectations and let’s savor this exciting time as we anticipate a brand new Roxette single and album in 2015!

  ★ The author:
Stevo


  ★ Publishing date:

April 10th, 2015


Internal reference code for TDR's Good Reporters: [tdr 383720]

This article was posted here on TDR in these categories:

TDR:Editorial, TDR:Roxette.

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  • Leonardo Hortmann

    Stunning article, as usual. Very well written. But I would hate (and very probably WILL hate) to see David Guetta teaming up with Per and all the folks. It’s awesome to see Roxette opening up to work with other musicians from around the world. They’ve always been too self-centered, worried about having a sound developed on their very own. But I think David Guetta is an AWFUL choice. I guess there are SO many better producers… Robert John “Mutt” Lange, Mitchell Froom, Ian Stanley, William Orbit, Nellee Hopper, Patrick Leonard, Mark Opitz, and maaaany other available choices MUCH better than David Guetta. 😛

    • Stevo Petkovic

      Thanks for reading Leonardo! Regardless if it’s Guetta or not, I very much doubt it, it’s a good thing, as you say, to try and branch out and work with new people!

      • Guest

        “Mutt” Lange might be the best choice in terms of making Roxette return to the top of charts worldwide as they did in the Look Sharp/Joyride era, I guess the best option among these great producers I mentioned. Just thinking about what he did to the careers of Bryan Adams, Shania Twain, The Corrs, Def Leppard, AC/DC, and many others… “Mutt” was responsible for taking them all to the top and making them all sell dozens of millions of records, besides making music of great quality. It would be nice to see Roxette go through that same process, since they are already opening themselves to work with other musicians/producers. I really hope Per reads this… Hahaha!!! 😀

    • The Mutt would be a very interesting choice.

    • Barry Mieny

      Exactly – I think after Per’s writing collaboration with Desmond Child, they got even more of a “not invented here” mindset. I also believe (and I may be wrong) that Per likes to be in control too much or to be able to control the producer(s) involved and this would obviously not go over well with most of the names mentioned above. But also keep in mind that fresh blood doesn’t necessarily equate fresh ideas.

      The last Roxette/PG/GT releases have all sounded a bit like a repeat of their previous releases with the same production team whereas artists like Madonna and Kylie manage to also release albums eerily similar to their previous works with different production teams. What we also need to keep in mind is that getting in a new producer may change the sound of Roxette so much that it doesn’t sound like them anymore – and maybe not in a good way.

      I also long for the days when each new Roxette album release brought excitement with it about what it would sound like, because it wasn’t just a repeat of the previous album. With the last few releases (TSHTSG/Bassflow Remake aside) unfortunately it seems to me that what’s coming out of AGM/Polar/whereever-they’re-recording is more in line with what a sausage machine produces than what a chef would.

      I can’t see a clear win-win situation here as some fans wish for a return to the sound of 20 years ago, others want a completely new direction and yet others just want more of whatever comes out. I just hope that by the time the album does come out later this year, we’ll all be pleasantly surprised instead of going “meh”. And that we get more than just 12 tracks.

  • javi

    I hope that easier songs dont mean low quality…
    a ” wish i could fly” quality song is what i expect.

    • Stevo Petkovic

      Agreed javi, I’m sure with more prep time on this record than the previous ones that we’ll get more quality for sure 😉

    • RobS

      Don’t think quality is an issue. Sure Per has a few lapses in judgement on some songs, but overall the back catalogue is very strong. So long as the songs aren’t the same one line repeated ad nauseam to make them simpler, then i’m sure they’ll be as strong as ever.
      One thing that Per doesn’t seem to do as often now is change a word or phrase in a bridge/chorus to mix it up. Now it’s more of the same all the way through. It’s one thing that I really miss, and wish that he’d do it more often.

    • Adam

      One man’s trash is another man’s treasure. Roxette have different sounds and styles and different fans.

  • Barry Mieny

    With the months long lead-up to the album’s release, could there possibly be two singles released before then to keep up interest in the project? Although Roxette have never done this, I’m quite sure it’s been done by other artists before.

    • Barry Mieny

      I just realised I was wrong. Roxette have actually done this before – both “Dressed for Success” and “Listen to Your Heart” were released as singles before “Look Sharp!” was released. Similarly, both Per and Marie released two singles before an album release with “Scener” and “Den sjunde vågen” respectively. Let’s see how this turns out.

  • Ettexor

    for me should be great if the new single will be with david guette, becouse he’s a great producer and every songs of here are a big success and will be perfect for the great roxette’s summer hit song!! for me before the new album, will be release a second single and will be a ballad (perfect for the autunn) and now an up-tempo song (perfect for summer)…can’t wait 😉

    • RobS

      Pretty sure Per has stated the the Guetta project isn’t related to Roxette. So i’d guess it’s a solo or other project he’s working on. Or he could just be trying to keep it secret.
      There’s no doubt that if they did it would be great for recognition from the current music listeners. Will pop Roxette back into the mind of the world if it starts getting played as much as some of Guetta’s stuff does.

  • MJ

    I checked out with a couple of friends at the weekend (one of whom’s brother is big in the UK dance/ underground dance scene) and they cringed when I mentioned David Guetta. I think David Guetta is not seen as very credible – pretty bog-standard dance producer. Personally I think it could be fun. But I guess everyone has different opinions.

  • s1974x

    I care less about the producer and more about the style: will this be a guitar driven album fitting in with Charm School and Traveling or a synthesized album fitting with HAND and Room Service? I really disliked that synthesized era where some songs even had horribly fake sounding drums. I don’t mind electronic instruments complementing a song but… I can hardly listen to those 2 albums because they dominate the sound.

    • Krischan76

      Exactly what this guy said.

  • Bonta-kun

    We’re getting it in the UK, right? I have bad memories of EMI UK messing us about back in the day.

    • Stevo Petkovic

      We can only hope and assume so Bonta-kun. Surely in the age of itunes and digital access, delayed releases for singles are a thing of the past. if not, we all know it’ll be on youtube or some sharing site within days of the release!

      • Bonta-kun

        You would’ve thunk, Stevo. I seem to remember us getting Charm School two months late on iTunes (I’d already ordered from CDON) and Travelling a similar span.

  • Erik

    Well, this is the time to release a ‘really Roxette’ song, not a “Roxette trying to adapt to new times of music” song.
    Artists today are shanelessly using 80’s and 90’s as a free and rich reference for their works.
    Mentioning Taylor Swift is unnecessary and repetitive, just take Ellie Goulding or Echosmith and the “Mega DJs”, Guetta and Harris (btw, I hope Per was lying when he said his forthcoming project with Guetta )…it’s all about electronic pop, synth pop…
    Romantic songs, sung and produced (really) romantically are back. I mean, turn the radio on and you’ll realize 90% of today’s hits, if taken in a cassette back to the 80’s would be hits there as well.

    This is THE time we’ve been waiting for since 1999.

    .tinytim

  • Kersten Brückner

    So, the single will be released in April 2015? :o)

    • Stevo Petkovic

      At this rate – April 2016 :p

  • Fedor

    I like Roxette from the very first time I listened The look, but the album Look Sharp! spawned 5 or 6 singles around the world. That´s what I like about a Roxette´s album, plenty of singles from one record!. And that´s what I need from their new material. Not only one single and let the album fading away, but also potential songs that makes the album a great NUMBER ONE!!. Marie and Per have to be very careful selecting the songs to be into this album. All of them have to be good songs, I don´t want an
    album with only 2 good songs and the rest to be forgettable ones, I want a record with 12 good songs, with the Roxette sound from the beginning, I mean from Look Sharp or Joyride albums. And I really believe that IT´S POSSIBLE!!

  • Eduardo Fernandes

    And now we have It Just Happens! haha




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