Roxette's 10-year contract with EMI was one the news headlines on today's 10 o'clock news on MTV3 channel in Finland. This contract is the largest record deal in Scandivia ever. Per was interviewed briefly and parts of "How Do You Do!" video were shown between Per's statements. Per told that Roxette has always been a band that surfs between different styles of music. There was no mention of the new album.

MTV3's 10 o'clock news is the most popular news broadcast in Finland. It is watched by a million people (a fifth of Finland's population) every night.