Rox20 releases get their own promotional website
STOCKHOLM - EMI is promoting the release of the Roxette Hits and RoxBox with a advertising campaign website built especially for this purpose.
The site, which is expected to occupy the Roxette.com domain, contains music clips, screensavers, photos, and a video "trailer" (commercial) that ends with Per and Marie speaking to the camera during the bowling alley photo shoot. You can also hear a snippet of the second new song, "Reveal," from the music player on the website.
The site was designed by Flatmate, a creative agency that EMI Music Sweden is using to create all of their artist-related campaign sites. It is co-branded with Telia, the Swedish telephone company, as they have a service that offers digital downloads.
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September 20th, 2006
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