One of Per's companies, Baby Records, has its own web site. The site contains information on two of Baby Record's artists: a band called Testicle and another called Sodasplash. Baby Records is going to release cheap singles and EP's by new and fresh Swedish artists.
Baby Records isn't Per's only record company; "The World According To Gessle" was released by Fundamental (not Fundamental Records, it's another company). Per has said that the next Roxette album will be released on Roxette's own record label, but it doesn't have a name yet. Baby Records