Opportunity nox on Buenos Aires

BUENOS AIRES - Following the successful strategy that pushed ATAY to the #6 position on one of the most important radio charts here in Argentina, members of ¡Roxette Latino! personally delivered Roxette's latest single to the major radio stations in Buenos Aires late last week.

  Product managers at EMI Argentinia think this is a great strategy to promote the group, rather than just send the promo CD via mail, because hopefully DJs and program directors pick up on the enthusiasm – as well as gain a little extra information – from those who know it all about Roxette: their fans!

  In a country where Roxette continues to be very popular, the program director of one of the radio stations visited went totally crazy when he heard new Roxette material had arrived – even postponing a meeting to listen to it immediately. And he agreed… the song is going to be a hit.

  "Opportunity Nox" hit the airwaves today, and the feeling at EMI is that "if it hits hard there [the targeted stations], it hits hard everywhere else."

  In addition, the " href="">
href="">Roxattaq" campaign is being relaunched hoping to get
Roxette to the top – one more time.

This article was written for an earlier version of The Daily Roxette.
Technical errors may occur.

  ★ The author:

  ★ Publishing date:

February 11th, 2003

Internal reference code for TDR's Good Reporters: [tdr 112246]

This article was posted here on TDR in these categories:

Archive, TDR:Releases, vintage.

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