EMI delays DVD release in Australia to March

SYDNEY - In an attempt to get the most out of their advertising and promotion budget, EMI has decided to delay the release of Roxette's new DVD here to coincide with a company-wide DVD release campaign they intend for March.

  Graham Ashton, EMI Oz's Label Manager, told TDR that they wanted to be able to market several new EMI-labeled DVDs at the same time – including Roxette's – and hope that by pooling the promo budgets of each title, that the combined campaign will attract more attention than had they each been marketed seperately.

This article was written for an earlier version of The Daily Roxette.
Technical errors may occur.

  ★ The author:

  ★ Publishing date:

December 23rd, 2001

Internal reference code for TDR's Good Reporters: [tdr 112439]

This article was posted here on TDR in these categories:

Archive, TDR:Releases, vintage.

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