The Finnish newspaper Markkinointi & Mainonta (”Marketing & Advertising”) writes in its today's edition that ”Per Gessle expands his entertainment empire to Finland”. Jimmy Fun Music, which is owned by Per, has bought a Finnish company called Improval. Improval has brought foreign, especially Swedish, artists to perform in Finland and produced various charity concerts. The company was originally founded in 1994 when it produced the year's Finnish mega success, rock musical Hype. By the way, the home video version of Hype was produced by Jimmy Fun Music.