“Wish I Could Fly” to hit American airwaves in mid-July

Promotional copies of "Wish I Could Fly" are being sent to U.S. Top 40 and Adult Contemporary radio stations with the target "hit" date of July 18th.

It is uncertain at the moment, however, if Edel America (EAR) will be releasing a commercial version of the single. Their original press release indicated that they would release the Todd Terry remix, and a dance/club single is still being actively considered.

It is possible that EAR plans to wait and see if the song begins to take off on radio, and if it does… will rush a single into production and to retail.

Fans, even outside the United States, have already begun to gear up for what's become known as a "Roxattaq" to help gain airplay for the song both on radio and TV. Such coordinated campaigns have been successful in many parts of the world, including (to pick a North American example) Toronto, Cananda.

This article was written for an earlier version of The Daily Roxette.
Technical errors may occur.

  ★ The author:
Lars-Erik Olson

  ★ Publishing date:

June 23rd, 2000

Internal reference code for TDR's Good Reporters: [tdr 112045]

This article was posted here on TDR in these categories:

Archive, TDR:Misc, vintage.

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