Finnair will continue their award-winning “Hear the Taste” campaign and they are launching it for their long-haul flights in Sweden. “Hear the Taste” concept aims to improve the taste of food served on flights through soundscapes. Finnair relies on Swedish expertise regarding music, that’s why Per Gessle is also involved. Snippets from “The Look” will be used in the campaign. /PP
Read more (in Finnish) here: https://www.marmai.fi/uutiset/finnair-houkuttelee-ruotsalaisia-kaukolennoille-roxetten-ja-gourmet-ruoan-avulla-6748988
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