Roxette tune tapped for US television commercial

PHILADELPHIA – The American television broadcast network, ABC, is using Roxette’s chart-topping single “The Look” in commercial spots promoting their new series “Ugly Betty.”

  “Ugly Betty,” based on the Colombian telenovella “Yo Soy Betty La Fea,” is pegged by critics to be one of the biggest hits of the new fall TV season here. American Roxette fans hope that the use of the song in such a prominent way could draw some additional attention to the possible US release of the new “Collection of Roxette Hits ’86-’06” release.

  “Ugly Betty” debuts Thursday, September 28th at 8 pm on ABC.

This article was written for an earlier version of The Daily Roxette.
Technical errors may occur.

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September 17th, 2006

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