In early June, TDR reported about Per's investment in a company specialized in Internet consulting, called Fame Studios. Per is one of the co-owners of the company, together with a few other Swedish pop celebrities. Now the company is seeking for publicity and the both biggest tabloid papers in Sweden have coverage on the company.

Aftonbladet writes about one of celebrity co-owners, Tomas Ledin. He is releasing a new album after four years pause. According to today's Aftonbladet, Fame Studios will build the website for promoting his new album.

Today's Expressen interviews one of the founders of Fame Studios, 24-year-old Internet expert Magnus Brynestam. His career started when he noticed that the Swedish hit musical "Kristina från Duvemala" didn't have an official website. He contacted the authors of the musical, ex-Abba members Björn Ulvaeus and Benny Andersson, and they hired him to build the site.

Expressen also interviews Per. He is very enthusiastic on music on the Internet. "Just as artists make a video for a song they release, in the future every artist needs their own site on the Internet," says Per.

• Fame Studios
• Aftonbladet's Swedish article
• Expressen's Swedish article