"Once Per Gessle and friends sat down to write postcards to get 'Flickorna på TV2' on Poporama. Later he did the same thing with Roxette's 'Neverending Love' which became #1 on Sommartoppen."

Today he uses the Internet, tells Jan-Owe Wikström on Hallandsposten. "[…] sometimes he connects to the Net like an ordinary man (with another name, though) and plants seeds of news and calms down rumours on Roxette's home pages. Just to let you know."