“No One Makes It On Her Own” was featured in the soundtrack of this evening’s episode of the popular Brazilian soap opera Aquele Beijo (That Kiss).  The song was played twice. The first time was when one of the main female characters was arriving at a restaurant and the song can be clearly heard. The second time was a continuation of that scene when her ex-husband calls her over to his table. 

The last time this happened, “Milk and Toast and Honey” was featured on a soap opera (called a “novela” in Portuguese) named Um Anjo Caiu do Céu (The Angel That Fell From Heaven) in 2001.  Prior to that, “Spending My Time” was included on one in 1992 and “Listen To Your Heart” in 1989.

In Brazil, these novelas are extremely popular, and the effect that a sync license for a particular song can have to both record sales and general promotion for a musical act or group can not be overstated.

Aquele Beijo has been on the air for quite some time now.  It began on October 17, 2011 and will end on April 13. A selection of soundtrack songs has already been released via online outlets, but as that release was digital, there is small chance that “No One Makes It On Her Own” could be added.  EMI Brasil (and Brazilian Roxette fans) would certainly like that to happen. 

Clip (on Vimeo) showing the first time the song was played. Clip (on TV Globo) showing the continuation of that scene (you might need to click on the right arrow on the strip of clips below the default video and then advance to the clip showing the ex-husband with his hand in the air).

Additional reporting by Bruno Ribeiro