With a prize package that seems both obvious and brilliant, the EMI companies in Germany and Austria began contests today, in conjuction with various online partners, where the winners will receive airfare for two to Los Angeles… and a week’s stay at the Madonna Inn in San Luis Opisbo, California, where the “Centre of the Heart” video was shot!

  Cleverly designed to be fun and engaging, the “Room Service Internet Competition” takes you through some of the rooms at the Madonna Inn, where you can click on certain items. There are some hidden specials there, including soundfiles, pictures and interviews. After collecting the passwords to be able to visit the last room, the contest entry form awaits.

  The contests are open to residents of Germany and Austria only, but anyone (even without much knowledge of German) can “play” the game.

Stefan Schönhacker contributed to this article. Photograph of the “American Beauty” room (named after a type of rose) ©2000 by Tom Meinhold. Used with permission.

• EMI Electrola’s Roxette site (In German)
• EMI Austria’s Roxette site (Also in German)