International release plans for “The Change” take shape

VIENNA – EMI Capitol Sweden’s plans to faciliate the international release of Marie Fredriksson’s new album “The Change” are well underway.

  Here along the Danube – perhaps proving that there’s more than just classical music in the air – one of the first real indications of their success is that EMI Music Austria has announced that fans here will be able to purchase the album starting on November 29th. The single “2:nd Chance” will begin airplay by the end of October. In addition, at least one German online retailer is also announcing the November 30th availablity of the album while EMI Czech Republic has November album release information on their site.

  As indicated in The Daily Roxette’s previously reports, releases by EMI units in additional countries are expected – enough to truly qualify this album as an “international release.” For marketing reasons, many of these release dates will be scheduled for early next year.

  While the EMI plant in the Netherlands actually produces most of the CDs for Continental Europe (including Sweden), there will be pressings elsewhere around the world, when it is more cost-effective to do so. An example of this would be Japan, where Marie’s last two studio albums have been released. They will avoid the cost of shipping from Europe by using their own duplication plant.

  Assuming that the made-for-TV documentary is picked up by networks outside of Sweden, it’s reasonable to expect that marketing efforts (and release dates) will be adjusted to coincide with that.

NeverendingRoxette, Mike76, Abysmo and Lars-Erik Olson contributed to this article.

This article was written for an earlier version of The Daily Roxette.
Technical errors may occur.

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October 13th, 2004

Internal reference code for TDR's Good Reporters: [tdr 111073]

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