Per
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Gyllene Tider/Roxette fan becomes a Swedish knight


NEW YORK - Few Gyllene Tider/Roxette fans have been in a position to share their love of Per's music with others as much as Scott Greenstein, who as the Chief Content Officer of Sirius XM, is the one who approached Per with the idea for the program that was later named Nordic Rox. As a result of the success of the show in promoting Swedish music in North America, he was — just last week — awarded the insignia of Knight of the Royal Order of the Polar Star by Ambassador Ulf Hjertonsson, Consul General of Sweden in New York (acting on behalf of the King of Sweden), at a ceremony at the Swedish residence on Park Avenue.

Per, along with his wife Åsa and son Gabriel, were in New York and attended the event along with other guests who included actor and musician Steven Van Zandt (E-Street Band); director Lasse Hallström and actress Lena Olin; guitarist Richie Sambora (Bon Jovi); professional skateboarder Tony Hawk; singer Peter Jöback; Henrik Lundqvist of the New York Rangers; celebrity chef Marcus Samuelsson; and media host Martha Stewart.

With this distinction, Greenstein is recognized for the strides made by the Nordic Rox program in introducing Swedish music and popular culture to American audiences.

"Scott Greenstein has been instrumental in bringing a number of Swedish voices from the world of politics and culture to radio listeners across the U.S.," said Ambassador Hjertonsson. "His personal enthusiasm and professional dedication to Swedish music, in particular, led to the creation of the very popular radio channel Nordic Rox, a veritable gateway for Swedish music in North America."

"Yes, Scott Greenstein is the main man behind [Nordic Rox]," said Per to The Daily Roxette in an interview three years ago. "He is a huge fan (he even knows the "Leva Livet" lyrics by heart) and he approached me about a year ago about this."

Per was last at the Swedish residence in September 2000, when then Consul General Olle Wästberg hosted a reception and buffet dinner for Roxette that was attended by the media and other Swedish celebrities in New York, including Crown Princess Victoria. Roxette was here at that time to promote the release of a U.S. Greatest Hits album, and had performed earlier in the day at the Virgin megastore in Times Square.

This article was written for an earlier version of The Daily Roxette.
Technical errors may occur.

  ★ The author:
Lars-Erik Olson


  ★ Publishing date:

May 28th, 2009


Internal reference code for TDR's Good Reporters: [tdr 111271]

This article was posted here on TDR in these categories:

Archive, TDR:Awards, TDR:Fans, TDR:Per Gessle, vintage.

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