Gessle’s guitar on display at special Ferrari exhibition

MARANELLO (UPDATED) – After a recent successful exhibition highlighting the links between Ferrari and the cinema, the company’s Galleria has just opened a similar show entitled “Ferrari and the Music” that features Per Gessle as one of the contributors. “I’m very excited that they asked me, it was like Clapton and me…” laughs Per.

  Stars from the world of music are featured alongside four-wheeled automotive legends with a themed exhibition exploring the cars, myth and music at the home of the Prancing Horse. Per comments “I’m a big Ferrari fan and have visited their factory five or six times over the years. I was invited to Bologna a few months ago, for the world premiere of the new 599 GTB (yes I ordered a dark gray one…).”

  Singers and performers from all over the world who were attracted to Ferrari’s racing heritage, and loved the style of the road cars, have expressed this admiration in their songs and videos. With three rooms entirely dedicated to the exhibition, the Galleria Ferrari pays tribute to the 60-year-long link between Ferrari and artists who left their mark on the history of music.

  More than thirty international music artists accepted the invitation to participate: Italian singers and songwriters as well as world-renowned artists from various musical genres: classical, opera, jazz, rock and pop music.

  These artists contributed to the event by placing their portraits and some of the most meaningful symbols of their artistic careers at the curator’s disposal including musical instruments, awards, stage costumes and other personal items. Along with one of Per Gessle’s guitars, there are Miles Davis’ trumpet, Placido Domingo’s Othello costume, Nick Mason’s (Pink Floyd) drums, the crazy hat of Jay Kay (Jamiroquai), and an Eric Clapton guitar on display.

  Throughout the exhibition, visitors will have the opportunity to see a special collection of video clips, including “Joyride” by Roxette, “Supreme” by Robbie Williams and “Material Girl” by Madonna.

Visitors will also be able to see close up a selection of Ferrari cars belonging to these artists, such as the Enzo Ferrari, the 250 California, the 275 GTB and many other new and old models. Per’s 550 Barchetta is not amongst the cars on display.

  The Galleria Ferrari is located in Maranello, Italy and is open every day until 6 pm (7 pm after May 1). The exhibition runs until June 30.

  Per is no stranger to Ferrari, he performed at Ferrari’s 50 year anniversary in 1997, as he recalls it was “Stupid” and “Do You Wanna Be My Baby?.” “It was a blast!” Per concludes.

This article was written for an earlier version of The Daily Roxette.
Technical errors may occur.

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April 23rd, 2006

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