EMI promotes new album with raspberry-themed items

Often when a new album is released, the record company releases promotional items to advertise and promote the album. Such is the case with Roxette’s forthcoming ballad album. This time, the record company has decided to make the items tie in with the cover pictures of the new releases featuring raspberries in milk. EMI Svenska has sent a list of availble items to the local EMI offices so that they can decide what to order. TDR was told that list included items such as “raspberry-red fleece blanket, raspberry-red fleece scarf, a ski hat and raspberry-flavored bubble bath”.

  These items won’t be available for sale, and will mainly be given out in competitions or as premiums to retailers.

This article was written for an earlier version of The Daily Roxette.
Technical errors may occur.

  ★ The author:

  ★ Publishing date:

October 22nd, 2002

Internal reference code for TDR's Good Reporters: [tdr 112322]

This article was posted here on TDR in these categories:

Archive, TDR:Releases, vintage.

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