Ballads hit the UK just in time for Valentine’s Day

LONDON – It’s an event that rarely occurs in the UK and when it does, it typically happens with little or no publicity. But this time, not only is the UK getting a new Roxette CD… the record label appears to be willing to spend some money promoting it!

  British fans who are excitedly awaiting the release of Roxette’s “The Ballad Hits” tomorrow (Monday, February 3rd) were delighted this evening to witness a rare glimpse of prominent promotion.

  During the commercial break of one of the UK’s most popular TV shows, Coronation Street, a short commercial was aired announcing the release of the new album and indeed Roxette’s new single “A Thing About You.”

  The advertisement was repeated immediately after the program as well, mentioning that the album will be available from Tesco, HMV, Woolworths and Virgin.

This article was written for an earlier version of The Daily Roxette.
Technical errors may occur.

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February 2nd, 2003

Internal reference code for TDR's Good Reporters: [tdr 112251]

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Archive, TDR:Releases, vintage.

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