2002 Swedish travel brochure features Roxette
NEW YORK – One of the arguments used in the campaign to save the T&A studio from demolition, was that the Halmstad/Halland area needed to understand that Roxette fans from around the world help boost the economy there by visiting the various “Roxsites.” Apparently, the Swedish Travel & Tourism Council here agrees.
In the 2002 edition of their travel brochure, “A Taste of Sweden,” Roxette is mentioned on three separate pages.
The table of contents page includes a photo of Roxette (along with two other photos not shown here) to help identify the “South Sweden” section. Then, in the introduction, they write “Nobel, Bergman, ABBA, IKEA, Roxette, Pippi Longstocking, Volvo, SAAB, Ericsson, Greta Garbo and Björn Borg – all have played their part in giving Sweden its strong profile on the world scene.”
And on page 8: “…It’s a favorite area for golfers, and Tylösand is reckoned to be among the best of the many courses. Halland is also the home region of the top rock group Roxette.”
Technical errors may occur.
February 1st, 2002
Internal reference code for TDR's Good Reporters: [tdr 112419]
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Archive, TDR:Roxette, vintage.